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The New All-Electric Puma Gen-E is here. An all-electric SUV born to take on the city, with fast charging and advanced technology.
Until 30th June 2025, the New All-Electric Puma Gen-E is available with 0% APR* on 2 Year Ford Options.
What’s more, you’ll receive a 5 Year Service Plan plus Ford Assistance roadside assistance for the duration of your plan^.
Ready to talk? A member of our sales team can help you understand how you can make the switch to electric.
Step into a stylish design equipped with cutting-edge features for an electric lifestyle. Generous storage gives you space for wardrobe changes, musical equipment or whatever the city throws at you.
Immerse yourself in a stylish interior with SYNC® 4 and HMI screen, ambient lighting to suit your vibe and a B&O™ sound system that matches your rhythm.
The electrifying world of urban driving is yours for the taking. Register now to stay connected to the electrifying world of urban driving and discover more stories waiting to be told.
Rapid charging, playful handling.
Charging from 10-80% in under 24 minutes** , the Puma Gen-E® is designed for your fast-paced lifestyle. With agile handling that turns the city into your playground, explore the streets with excitement around every corner.
Orders for the new Puma Gen-E® are now open—seize the opportunity to elevate your city drive.
The complete package for urban driving.
The city streets tell a million stories, and the Puma Gen E® is ready to be part of yours.
Connect with our team to learn more about the Puma Gen-E® and the new era of urban mobility.
Important Information
Available to eligible retail customers for new vehicles contracted between 1st April and 30th June 2025 and registered by 31st December 2025.
*Finance subject to status. Freepost Ford Credit.
** High-power DC (>200kW) public chargers, such as IONITY, can deliver up to 84 miles of driving in approx. 10 minutes or 10%-80% in under 24 minutes. Figures given are based on Puma Gen-E Select model. Actual charge times and charging speeds will vary according to the type of home or public charging station used, as well as other factors (including weather, ambient temperature, driving behavior, driving profile, vehicle condition, lithium-ion-battery age, condition, and temperature. ^The 5 year service plan includes 2 scheduled services, in line with the 2 year / unlimited mileage service intervals on New All-Electric Puma Gen-E,
providing the reassurance and peace of mind of knowing that your vehicle will be serviced by Ford technicians using genuine Ford parts. The plan
provides the additional benefit of Ford Assistance for the duration of the plan - a roadside rescue, repair and recovery service that helps you seven
days a week, 365 days a year. Wear and tear not included and may incur additional charges. Taw Ford acts as a credit broker in relation to finance products and not a lender. Taw Ford only offers finance from Ford Credit on new Vehicles. We may receive a fixed fee commission for introducing you to Ford Credit.