Built to take on the city. New All-Electric Puma Gen-E® .

Introducing the New All-Electric Puma Gen-E® .

Until 30th June 2025, the New All-Electric Puma Gen-E is available with 0% APR* on 2 Year Ford Options.

What’s more, you’ll receive a 5 Year Service Plan plus Ford Assistance roadside assistance for the duration of your plan^.

Ready to talk? A member of our sales team can help you understand how you can make the switch to electric.

Step into a stylish design equipped with cutting-edge features for an electric lifestyle. Generous storage gives you space for wardrobe changes, musical equipment or whatever the city throws at you.

Immerse yourself in a stylish interior with SYNC®  4 and HMI screen, ambient lighting to suit your vibe and a B&O™  sound system that matches your rhythm.

The electrifying world of urban driving is yours for the taking. Register now to stay connected to the electrifying world of urban driving and discover more stories waiting to be told.

Rapid charging, playful handling.

Charging from 10-80% in under 24 minutes* , the Puma Gen-E®  is designed for your fast-paced lifestyle. With agile handling that turns the city into your playground, explore the streets with excitement around every corner.

Orders for the new Puma Gen-E®  are now open—seize the opportunity to elevate your city drive.

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The complete package for urban driving.

The city streets tell a million stories, and the Puma Gen E®  is ready to be part of yours.

Connect with our team to learn more about the Puma Gen-E®  and the new era of urban mobility.

Important Information

Available to eligible retail customers for new vehicles contracted between 1st April and 30th June 2025 and registered by 31st December 2025. *Finance subject to status. Freepost Ford Credit.
** High-power DC (>200kW) public chargers, such as IONITY, can deliver up to 84 miles of driving in approx. 10 minutes or 10%-80% in under 24 minutes. Figures given are based on Puma Gen-E Select model. Actual charge times and charging speeds will vary according to the type of home or public charging station used, as well as other factors (including weather, ambient temperature, driving behavior, driving profile, vehicle condition, lithium-ion-battery age, condition, and temperature. ^The 5 year service plan includes 2 scheduled services, in line with the 2 year / unlimited mileage service intervals on New All-Electric Puma Gen-E, providing the reassurance and peace of mind of knowing that your vehicle will be serviced by Ford technicians using genuine Ford parts. The plan provides the additional benefit of Ford Assistance for the duration of the plan - a roadside rescue, repair and recovery service that helps you seven days a week, 365 days a year. Wear and tear not included and may incur additional charges. Taw Ford acts as a credit broker in relation to finance products and not a lender. Taw Ford only offers finance from Ford Credit on new Vehicles. We may receive a fixed fee commission for introducing you to Ford Credit.

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Company Info

Victoria Road, Barnstaple, United Kingdom, EX32 8NP

Reg Office: Victoria Road Barnstaple Devon EX32 8NP

Reg. Company Number: 00923161

VAT Reg. No. 927591002

FCA no. 564133

Taw Garages ltd (Taw Ford) is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Taw Garages ltd (Taw Ford) to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only.

We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes Motonovo Finance and Evolution Funding. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor.

Our approach is to introduce you first to Motonovo Finance and Evolution Funding, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives and which you are eligible for from our panel of lenders. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase.

Different lenders pay different commissions for such introductions, and Motonovo Finance and Evolution Funding may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement. All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.