Elephant in the Transit

Breaking the silence on mental health.

Mental Health is an issue we cant afford to ignore. So many find it difficult to talk about their problems and choose to battle them alone. As one of the UK's biggest employers, we wanted to help change that.

Together with mental health campaign Time to Change, we've launched an initiative encouraging men to open-up and talk about their problems. Helping change the conversation around mental health for the better.


According to research*, having a chat facing the same way as someone makes people more honest and open to discussing their feelings. Considering over a million journeys are made in Ford Transits daily, this led us to that idea that Ford can provide a space for countless men to talk about mental health every day.

Our 'Elephant in the Transit' campaign, which tackles the sometimes awkward subject of mental health head on, will be promoted nationwide from TV and in Social Media and will be supported by key PR initiatives.

For our 13,000+ employees in the UK, we've also signed the Time to Change Employer Pledge. An act that shows our commitment to ensure our employees will receive the support and training they need, so that no-one in the workplace has to face a mental health problem alone.


Ford and Time to Change have also come together to create five 'top tips' as a starting point to help people across Britain to spot the signs and offer the necessary support:

  • Text/Call Reach out - start small
  • Find a good time and place
  • Go for a coffee
  • Ask how they are - listen without judging
  • Treat them the same


Together with Time to Change, we're committed to helping more men open-up about their mental health. If you have a friend, family member or colleague you are worried about, or would just like to find out more, you can get advice from Time to Change at https://www.time-to-change.org.uk/

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